The Project Details page highlights the full redesign process of the Gucci homepage, focusing on improving visual hierarchy, luxury aesthetics, and product discovery.
Project Overview
This project is a conceptual redesign of the Gucci homepage aimed at creating a modern, premium browsing experience while maintaining the brand’s luxury identity.
Role, Responsibilities & Workflow
UI Designer
Analyzed the existing Gucci website and studied luxury fashion website trends.
Sketched initial layout concepts and page structure ideas.
Redesigned the homepage layout with a full-screen hero section.
Designed modular category sections and product grid layouts.
Defined spacing, typography, and visual hierarchy.
Created high-fidelity UI screens in Figma.
Refined visuals for balance, consistency, and luxury feel.
Problem & Solution
The existing homepage felt visually dense and lacked clear hierarchy, which made product discovery less intuitive.
To solve this, a simplified homepage layout was designed using strong typography, clear sections, and structured grids to improve browsing and visual flow.
